How to Create a Brand Video That Increases ROI and Tells a Compelling Story

Let’s Dive Into How and Why Brand Stories Are So Important and How We Can Create One

Why Video Is So Important These Days

In the digital age, creating video content for your brand is an absolute must. It's a powerful tool for conveying your message and can increase your ROI tremendously. In fact, it's estimated that adding a video to your landing page can increase conversions by up to 80%. But simply uploading any old video won't cut it anymore. To create a video that drives results and tells a captivating story, you need to have a solid plan in place. In this article, we'll dive into the steps you need to follow to create a killer brand video that not only drives ROI, but also engages and inspires your audience.

Where Do You Start?

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Start with a goal in mind Before you even start scripting, you need to have a clear picture of what you want your video to achieve. Do you want to increase sales? Raise brand awareness? Provide a tutorial for a new product? Defining a goal will help you create a video that's focused, targeted, and will resonate with your audience in meaningful ways.

Define Your Target Audience

Your video should speak to your target audience's wants, needs, and pain points. Who are they? What motivates them? What are their challenges? Take the time to create a profile of your ideal customer. This will help you create a video that's not only visually appealing, but also speaks directly to your target audience in a way that's meaningful and engaging.

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Plan Out Your Story

The story is the heart of your video. A great story will captivate your audience and keep them watching until the very end. Whether you're telling your brand's origin story, showcasing a new product, or simply providing a tutorial, your story should be compelling and memorable. Don't just aim to inform your audience, aim to inspire them as well.

Keep It Short & Sweet

Long, drawn-out videos are a thing of the past. In today's fast-paced world, attention spans are shorter than ever. Keep your video short and to the point, ideally no longer than two minutes. Use every second of your video wisely, and focus on the most important points you want to convey. Every frame should be visually compelling and propel your story forward.

Calls-to-action (CTAs) Are Crucial

The end of your video is just as important as the beginning. This is where you want to inspire your audience to take action. Whether it's to visit your website, sign up for a newsletter, or purchase a product, your CTA should be clear, concise, and compelling. Don't forget to include a link to your website or landing page for easy access.

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Let’s Conclude

Creating a brand video that drives ROI and tells a captivating story is no easy feat. But with a clear goal in mind, a defined target audience, a compelling story, a concise format, and a strong CTA, you're on the right path. Follow these tips, and you'll be well on your way to creating a video that not only engages your audience, but also drives results for your business. So go ahead, take the first step, and create a video that will keep your audience captivated until the very end.

Need Your Own Brand Video?

After reading this blog, you should have a clear understanding of the services we provide at Anomaly Films. When it comes to creating brand content for your company's needs, we are here to craft custom pieces to make for an emotional connection with your customer base. With the right combination of video production values and framing the story of your brand in a unique way, we can help set you apart from thousands of competitors out there. Contact us below and let's get started – together, we can create something amazing!