Philadelphia 76ers Media Day

The relationship

Anomaly Films has produced Philadelphia 76ers Media Day content for five consecutive seasons — one part of a partnership with the organization that dates back to 2021 and now spans more than 100 pieces of content, including Film Sessions, City Edition launches, and the Spirit of Small Business series.

Media Day is the clearest single snapshot of how that relationship has grown.

How it started

In the early years, Anomaly's role on Media Day was straightforward: player headshots and individual interviews, captured efficiently on a day built around volume and tight scheduling. Every player, every media obligation, on a clock that doesn't stop for a production crew.

How it's grown

Season over season, Anomaly's role expanded alongside the trust the 76ers organization placed in the team. What started as headshots and interviews has grown into full multi-camera production covering the entire day — from arrival through the final media obligation.

Today, a typical 76ers Media Day production from Anomaly includes:

• Full multi-camera coverage of the day's events

• A hero recap piece capturing the energy and storylines of the new season

• Social cutdowns built for the team's channels and pace of publishing

• Individual player content — the personality-driven pieces that make up a big share of a team's season-opening social calendar

Why it matters

Media Day happens once a year, on a schedule set by the team and the league, with no room for a production partner to be figuring things out on the fly. Being trusted with an expanding scope of that day, five years running, reflects something that's hard to manufacture: a team that knows exactly what they're going to get, and keeps asking for more of it.

That's the story behind the growth — not a single great shoot, but a production partner an NBA organization has kept choosing, year after year, as their needs got bigger.